# Orchestra style guide

Current website identity · 9 October 2026

## Logo
Use the supplied outlined wordmark with the fan after it for the primary lockup. The fan matches the visible lettering height and is centered on its visible bounds. Gap: 0.1775 times visible lettering height. Do not independently stretch the symbol or lettering. Use standalone symbol files for avatars and icons.

Keep at least half the symbol height clear around the complete lockup. This external clear-space rule is our working guideline, distinct from the measured internal lockup gap.

Use forest on white, white on forest or black, and forest or black on citron. Transparent PNGs retain transparent backgrounds; the square avatar has a black background. Files are vector SVGs or PNG exports at 2048px wide (square avatar 1024px).

The full mark is the released master. Its fine convergence detail is still under review at 16–32px. Do not substitute the rejected optical icon cuts. SVG preserves geometry; pixel antialiasing remains at tiny sizes. Header lockups currently render at 190px desktop and 150px mobile.

## Palette
Forest #123D32 — lettering, primary ink, dark surfaces.
Citron #D8EF70 — highlight, calls to action, selected model bars.
White #FFFFFF — light surfaces and reversed lettering. No ivory.
Muted #5C6B64 — secondary text.
Gray #7B8A82 — baseline comparison bars.
Wash #E8ECEB — supporting surfaces.

Citron is an accent, not body text on white. Keep comparison labels plain. Citron bars use forest tracks where needed for visibility; baseline bars use gray. Preserve labels and values, not color alone. No outline on selected bars.

## Typography and imagery
Use Inter for website typography; the supplied logo lettering is outlined artwork, not editable type. Maintain generous readable type and restrained layouts. Focus on imagery. Avoid decorative eyebrow ticks and added taglines.

## Files and scope
The media kit contains current logo assets, palette JSON, and this guide. It does not contain approved leadership portraits, product screenshots, customer claims, or partner logos. Do not imply these are available. Existing logo study files are explorations and must not replace this released master without review.